I've been there the past two years.
'16 I conned work into covering most of the expenses. The mothership is in Georgia and I was doing a lot of traveling for work.
In '17 I cashed in travel points (airfare, rental car, hotel) to make it. I did a lot of lurking at Stanaback's table last year.
This year looks like it's mostly out of pocket, but we've budgeted for it so all good.
To date, I have never stepped foot in Florida. Not even bouncing through Miami (or other) airports.
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Rob