It is the media narrative which counts, as Sen Joseph McCarthy aptly observed, if you sling enough mud, some of it is bound to stick.
The media is winning the war in public opinion in demonizing guns, gun owners, and the NRA. What is needed is just as strong a public outcry and counter-narrative on the opposite side, or the anti-gun WILL win.
As for discounts, I will be asking if they are cutting discounts for LEOs and the FBI.
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Cadent a latere tuo mille, et decem millia a dextris tuis;
ad te autem non appropinquabit.